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Please log in to access this document. PRIZM is the latest release of Environics’ pioneering segmentation system that classifies Canada’s neighbourhoods into 67 unique lifestyle types that capture current demographics, lifestyles, consumer behaviour and settlement patterns. Continuing with methodology that integrates geographic, demographic and psychographic data, PRIZM incorporates the latest authoritative data from nearly a dozen
demographic, marketing and media sources to help you better analyze and understand your customers and markets. Please log in to access this document., Handbook
